Dear Friends & Friends of Friends ,

The internet has become an incredibly noisy place, making it hard to make confident choices. The more reviews I read, the more confused I get about whether I’m buying the right thing or supporting the right establishments. Were these reviews bought? Is this cute video an ad? Or worse, a scam?

The only thing I consistently trust is the good taste of my friends and their friends and things I stumble upon by fate.

That’s why we are creating Up – a community-driven app where your genuine recommendations make all the difference. It’s not about algorithms or anonymous reviews; it’s about real people sharing what they love. We’re tired of missing out on great things because the information is scattered across too many apps or drowned out by algorithms we can’t control.

Every endorsement on Up comes from someone who truly believes in what they’re promoting, proudly putting their name behind it

Up is all about supporting small brands, creatives, and independent businesses that deserve more exposure. We started this because we’ve seen how hard it is for talented people to get noticed without spending tons on marketing, which takes away from what they love doing.

Sign up now to join our waitlist and be among the first to contribute to Up. Together, we can make discovering and supporting amazing talents easier and more enjoyable. 🔗

Cheers,
Sonia & The Up Team